Focus on your Top 20%…

Pareto's law suggests that the top 20% of almost anything equates to 80% of the benefit. So how can you maximise profitability from your best clients? Furthermore, should you think about renegotiating with your least profitable 20%? Your worst clients may actually be costing you for the privilege of working with them. Meetings with your best clients need to move away from negotiating one off deals. Are there opportunities to develop a mutually beneficial long-term partnership by delivering more substance and even greater value to your top 20%?

Your new strengths and abilities

  • The true profitability of existing clients has been analysed.
  • Developed alternative WIN WIN propositions with clients who had been less profitable - or even loss making.
  • Sales strategy redefined towards delivering more tangible value to your clients.
  • New persuasive negotiation with decision makers being used to good effect.
  • Becoming a trusted advisor to several key clients.
  • Meetings have become more decisive.
  • Making high impact presentations.
  • Developing more relationships with new potential top 20% clients.

Did you know?

Pareto law was devised in Ancient Greece. Whilst the precise percentage is not important there does seem to be much truth in the theory

Who would benefit?

Anyone keen to influence future sales strategy with the aim of increasing profitability through better utilisation of 'human capital' (your people).


To discuss a current or potential need, contact Robin Johnson at OvationXL
on 0845 260 7700 or